Red helps Novartis launch breast cancer reporting initiative

Red Health has supported Novartis Oncology in launching an initiative to help improve media reporting of breast cancer.

Jacqui Thornton: report author
Jacqui Thornton: report author

The report ‘Achieving Excellence in Breast Cancer Journalism', was informed by a journalist event held at the National Magazine Company.

The event brought together health journalists who had the opportunity to hear from a leading breast cancer surgeon, a breast cancer survivor and a representative from Breakthrough Breast Cancer.

Attendees debated issues around media reporting of breast cancer, including the impact of cancer and celebrities, the balance between creating an interesting story and communicating facts, and how best to present scientific data.

The report was written by Jacqui Thornton, former Health Editor of The Sun and is available from the Novartis Oncology Media Centre.


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