Hi-tech agency A Plus has moved further into the corporate PR arena with
a profile raising project for UK software firm Winwatch.
Winwatch, which was formed 18 months ago, is best known for its
blocking software which can disable access to Internet sites known to
contain pornographic or offensive material. The package also features a
facility restricting access to the Net at certain times. Another
version, aimed at the business market, monitors and controls the use of
Windows applications as well as the Internet.
A Plus, which has been hired initially for three months for pounds
20,000, has been briefed to stimulate interest in the company and its
products among potential investors. Primarily media relations-led, the
campaign will target companies through the business, technical and
business management press.
Winwatch’s chief operating officer Mark Pawley said that A Plus, which
did not pitch competitively for the business, had been selected partly
as a result of its recent deal with US communications giant Omnicom (PR
Week, 29 March).
He said: ‘They have a strong technical focus in the UK, a European
distribution channel, and the deal with Omnicom turned them into a full
Pawley added that the relationship with A Plus would probably continue
at the end of the project.