NEWS: A Plus to raise the profile of software firm Winwatch

Hi-tech agency A Plus has moved further into the corporate PR arena with a profile raising project for UK software firm Winwatch.

Hi-tech agency A Plus has moved further into the corporate PR arena with

a profile raising project for UK software firm Winwatch.



Winwatch, which was formed 18 months ago, is best known for its

blocking software which can disable access to Internet sites known to

contain pornographic or offensive material. The package also features a

facility restricting access to the Net at certain times. Another

version, aimed at the business market, monitors and controls the use of

Windows applications as well as the Internet.



A Plus, which has been hired initially for three months for pounds

20,000, has been briefed to stimulate interest in the company and its

products among potential investors. Primarily media relations-led, the

campaign will target companies through the business, technical and

business management press.



Winwatch’s chief operating officer Mark Pawley said that A Plus, which

did not pitch competitively for the business, had been selected partly

as a result of its recent deal with US communications giant Omnicom (PR

Week, 29 March).



He said: ‘They have a strong technical focus in the UK, a European

distribution channel, and the deal with Omnicom turned them into a full

service agency.’



Pawley added that the relationship with A Plus would probably continue

at the end of the project.



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