NEWS: Ludgate to assist Jarvis flotation

Ludgate Communications has emerged as the PR agency behind the pounds 260 million flotation of Jarvis Hotels, Britain’s fourth largest private hotel group.

Ludgate Communications has emerged as the PR agency behind the pounds

260 million flotation of Jarvis Hotels, Britain’s fourth largest private

hotel group.



The group, which was founded six years ago by former Hilton

International chief executive John Jarvis, owns 62 middle market hotels

and 14 Sebastian Coe health clubs, to which the Tory MP and Olympic

medallist acts as a consultant.



Jarvis Hotels had planned a stock market listing last summer, but

postponed the float in the hope that the upswing in the hotel industry

would ensure a better price this year.



Ludgate, which was hired on the recommendation of Jarvis Hotels’ brokers

SBC Warburg and UBS, has been briefed to generate support for the float

among the business, financial and regional press, hotel and leisure

sector analysts and institutional and private investors.



The agency, which is believed to have netted pounds 80,000 in fees from

the appointment, will also give advice on advertising and design work.



Five agency staff will manage the account, including chief executive

David Simpson and chairman Tim Trotter. ‘It’s a very large flotation and

so it is a strong team,’ said Trotter.



He added that Ludgate hoped to be retained by Jarvis Hotels after the

planned float next month.



Jarvis Hotels is the latest hotel chain to seek a stock market listing.

In March, Edinburgh-based McDonald Hotels began trading on the London

market while Millennium and Copthorne announced that it intended to

float later this year.



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