The agency has won a brief with the Greater Fort Lauderdale Convention Vistors Bureau as its UK agency.
Hills Balfour has also been awarded an account with the Puerto Rico Tourism Company in a bid to increase visitor numbers to the Caribbean island. The agency will market Puerto Rico as a year-round visitor destination with attention placed on its historial attractions and beaches.
Separately, Hills Balfour has made several senior management changes as a result of growth at the agency. Founder Amanda Hills has moved from the position of MD to CEO, while Jonathan Sloan has been promoted to MD from the role of head of comms and PR director.
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