NEWS: Fishburn Hedges cuts a swathe through IPR awards

Fishburn Hedges scooped this year’s Sword of Excellence at the annual IPR awards ceremony this week.

Fishburn Hedges scooped this year’s Sword of Excellence at the annual

IPR awards ceremony this week.



The consultancy beat 175 other entries to win the Sword for ‘Divorce: A

fair deal for families’ with the Solicitors Family Law Association. The

campaign, which also won the public affairs category, was described as

‘skilfully executed’ by the judges.



Fishburn Hedges also won the internal communication category for its

work with United Friendly.



FH consultant Graham McMillan said he had thought the two campaigns,

entered jointly with the clients, stood a good chance of winning their

categories, but that he wasn’t expecting to win the overall Sword.



‘Any award is nice but these two are particularly nice because they

represent two areas we are growing into - internal communication and

public affairs - but are not particularly well known for,’ he said. ‘It

is a breakthrough in recognition from our peers.’



Agencies dominated the list of winners - taking six categories, against

three for in-house teams.



CBI director general Alec Daly, who chaired the judging, praised the

overall standard of entries saying that they represented ‘a standard

well worthy of emulation’. But he chastised some entrants for not

following the entry guidelines.



He also commented on the PR industry’s difficulty in promoting its own

image. He urged the industry to be pro-active and to ‘sell PR as a value

product to enterprises, even when those enterprises are not in PR mode’.



The Sword of Excellence awards were sponsored overall by PIMS.



1996 Sword of Excellence



Overall winner:



Fishburn Hedges for ‘Divorce: A fair deal for families’ with the

Solicitors Family Law Association



City, financial and investor relations



Winner: Lansons Communications for ‘New year’s resolutions 1996’

for IFA Promotion

Certificate: Biss Lancaster



Internal communication



Winner: Fishburn Hedges for ‘United Friendly: Rebranding from the inside

out’

Certificates: BT Employee Communications; Kent County Council: Thames

Water



Public affairs



Winner: Fishburn Hedges for ‘Divorce: A fair deal for families’ with the

Solicitors Family Law Association

Certificate: Munro and Forster Communications



Consumer PR



Winner: The Red Consultancy for ‘Compaq: Bringing cyberspace down to

earth’

Certificates: Munro and Forster Communications; The Rowland Company



Industry and commerce



Winner: KPMG for the ‘KPMG leadership programme’

Certificate: Peter Sawell and Partners



Community relations



Winner: Scope Communications for the ‘Esso living tree campaign’

Certificates: Granada TV; Powell Communications Consultants; Southern

Water Services



Issue and crisis management



Certificates: North West Water; Stena Line



Not for profit organisations

Winner: Barnardo’s for the ‘150th Birthday of Thomas Barnardo’

Certificates: British Red Cross; World Vision



Low budget programmes



Winner: Carlisle City Council for ‘Public awareness campaign:

extortionate credit’

Certificates: Firefly Communications; Society of Licensed Victuallers



Special programmes



Winner: Staniforth PR for ‘Guardian Insurance World Transplant Games’

Certificates: Countrywide Healthcare; Heist; Quadrant PR



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