Vaux Group, the Sunderland-based brewer and hotel operator, has switched
its estimated pounds 50,000 financial PR account from Hill and Knowlton
to Citigate after eight years.
The hiring, made shortly before the publication of the group’s financial
results last week, followed competitive pitches by Citigate, Ludgate and
Vaux’s director of group PR Hilary Florek said that after eight years
with the same agency the company felt it was time to review PR
The loss of Vaux leaves H&K with only a handful of City PR accounts. But
deputy chairman Alan Ogden denied that the switch to Citigate was a blow
for Hill and Knowlton. ‘It’s always sad to lose a client but after so
many years a change can be a good thing,’ he said.