NEWS: Qantas prepares for PR take off with CIB

Australian airline Qantas has parted company with its UK PR chief and handed a new UK and Ireland PR brief to travel specialists Communications in Business (CIB).

Australian airline Qantas has parted company with its UK PR chief and

handed a new UK and Ireland PR brief to travel specialists

Communications in Business (CIB).



The agency will take control of the company’s consumer, trade and

business-to-business PR from next Monday.



CIB last week pitched against ten other firms, including Malcolm

Ginsberg and Associates and GCI, to land the account.



PR was previously handled in-house by Qantas’s marketing communications

manager Jane Ritchie who quit at the end of March. Amanda Morley,

marketing co-ordinator for Qantas told PR Week Ritchie had left ‘to

pursue other interests outside Qantas’ and she is working as a freelance

consultant.



Morley added that Ritchie’s departure was prompted by the decision to

hire an agency which she said was part of an ongoing global move to

outsource PR ordered by the airline’s Sydney headquarters.



She said the UK was the last country to be affected by Qantas’s world-

wide communications shake-up.



CIB is planning a wide-spread media relations campaign for the UK and

Ireland, to strengthen the perception of Qantas as a carrier of

business and leisure travellers and cargo.



The airline is understood to be facing tough competition from charter

flights to Australia, one of the most significant of its 93 routes.



CIB will report to Qantas regional general manager for the UK and

Ireland, Peter Roennfeldt. The agency’s 14 staff currently work on a

range of travel accounts including Brittany Ferries, Bermuda Tourism and

Stansted Airport.



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