Birmingham based PR agency David Clarke and Associates has snapped up
the account to launch the Planet on Sunday, a new Sunday newspaper which launches on 16 June.
David Clarke won the business after a three way pitch against two other
unnamed Midlands-based agencies.
Planet editor Austin Mitchelson declined to comment on fees and budgets
but said ‘it will come in at under pounds 500,000’. Advertising is not
being used in the launch.
David Clarke and Associates, which is part of the Edelman PR network,
will use Edelman offices throughout Wales and England for the pre-launch
Mitchelson said the contract with David Clarke and Associates will be
negotiable on a month-by-month basis after the launch.
‘There has been a huge level of interest from the media in general.
Because of its environmental bias it has generated a lot of interest
from those with leanings towards green issues,’ said Clarke.