Mercury Communications has named Esther Kaposi as its new PR and
corporate affairs manager.
In the newly created role, Kaposi, 36, will head up an 18-strong team
across the telecoms company’s PR, media relations, sponsorship and
employee communications functions.
Kaposi, who will report to Mercury’s marketing director Simon Esberger,
is currently a freelance strategic communications consultant, with
recent clients including Andersen Consulting, the BBC and the Prison
Kaposi said she had no plans to re-organise the PR and press department,
which has just been reintegrated, after having been separated out by
Esberger’s predecessor, former Mercury corporate affairs director Cindy
However Kaposi, who joins Mercury on 3 June, said she would want proof
that Mercury’s two PR agencies, DPA and The Practice, were ‘earning
their money’. ‘There is no room for complacency,’ she said.
Kaposi’s appointment is the latest change at the department. Last week,
following a four-way pitch, internal communications manager Cathy
Peskett appointed corporate communications agency Dragon to relaunch
Mercury’s monthly employee magazine, formerly produced by Dewe Rogerson
Corporate Publications which declined to repitch for the business.
Meanwhile, press officer Stephen Powers leaves Mercury next month to
join telecoms manufacturers Nortel as external affairs manager.