Spar, the global grocery chain, is searching for a PR consultancy as
part of a new pounds 4.6 million promotional campaign to revamp its
The company’s marketing controller Neil Henry told PR Week that he is
planning to see three agencies over the next two weeks.
The account, a consumer drive with elements of corporate and trade PR,
is worth in the region of pounds 100,000 in fees.
Spar’s PR advisers of four years, Tenet Public Relations, will re-pitch
for the contract.
Henry was cagey about Spar’s decision to review, stating: ‘Our marketing
year runs from May to May. We are looking to build our PR strategy and
in the light of that decided to review our agency requirements.’
He said the main thrust of the marketing initiative will focus on the
development of three new store formats: Express, Neighbourhood and
Supermarket, which will be tailored to individual locations.
Apart from the PR agency hunt, Spar, which is the world’s largest
retailer with 28,000 stores, aims to raise its UK profile with the
appointment of a brands creation manager and its first simultaneous
nationwide TV advertisement, due to appear in August.