DIARY: Catching not-so-light fingered crooks is elementary for PR detectives

The Regent Street offices of financial PR agency Mainland PR were burgled last week. Thieves scaled the roof of its five-storey building and broke in through a back window.

The Regent Street offices of financial PR agency Mainland PR were

burgled last week. Thieves scaled the roof of its five-storey building

and broke in through a back window.



The light-fingered rascals made off with pounds 15 petty cash but didn’t

bother with Mainland’s computer equipment leading managing director Neil

Mainland to speculate that they were ’lunatic drug addicts’.



However, the drug crazed loons left a vital clue to the robbery -

smudged finger prints on a glass.



When Mainland reported this case-breaking lead the local plod didn’t

seem too concerned. Rather than send forensics around to take the dabs

they posted a ’do it yourself’ finger printing kit to corporate PR man

Ralph Jackson of Jackson Communications, who shares the office with

Mainland.



Jackson got the hang of the kit by practising on his own fingers.

’Colleagues were surprised his prints aren’t already on record,’ quipped

Mainland.



Things have reached a sorry state when the most sophisticated police

force in Britain is relying on a corporate and public affairs specialist

to bust crime. But Mainland tells me that no real damage has been done

to clients, who include city ’superwoman’ Nicola Horlick. ’Our clients’

darkest secrets are safe with us,’ he says.



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