INTERNATIONAL: Honda puts brakes on F-H after US auto win

CALIFORNIA: Honda North America is hunting for agencies for a pounds 600,000 fee account after firing its incumbent agency of 15 years, St Louis-based Fleishman-Hillard.

CALIFORNIA: Honda North America is hunting for agencies for a

pounds 600,000 fee account after firing its incumbent agency of 15

years, St Louis-based Fleishman-Hillard.



Honda ended its relationship with F-H last month after discovering the

agency was pitching for an account with the American Automobile

Manufacturers Association - which comprises General Motors, Ford Motor

Company and Chrysler.



F-H has since won the AAMA account. Honda saw a conflict of interest as

AAMA promotes the contribution that the industry makes to the US

economy.



’We elected to go after a piece of business which Honda perceived to be

a conflict,’ said F-H chief executive John Graham, adding that fees were

not an issue in the decision to pitch.



Mike Spencer, PR manager for Honda, said the company was drawing up a

list of candidates for the account, which includes corporate, product

and government relations activities. According to Spencer, Honda may

appoint one agency or divide the account between a series of

agencies.



He added that there were concerns within Honda about the higher

overheads of big international agencies leading to less value for money.



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