Computer disk and tape manufacturer Iomega Corporation has dropped
the Porter Novelli network from its pounds 1.9 million budget
pan-European account following the appointment of Paul Seaman as
corporate PR manager Europe.
Bite Communications has replaced Porter Novelli as the lead European
agency, and has also won the UK account from Porter Novelli. However,
Countrywide Porter Novelli will continue to work across Benelux.
Countrywide Brussels managing director Dominic Lyle will also offer
advice on pan-European strategy.
Seaman, who is based in Geneva and reports to European communication
director Keith Allen, has appointed other agencies including Text 100 in
Germany and Prima Pagina in Italy. In France incumbent Copithorne and
Bellows faces an imminent pitch against Text 100.
Iomega will continue to use Porter Novelli at corporate level in the US
and uses Copithorne and Bellows in Asia.
Seaman said: ’A year ago we had a network imposed and it wasn’t a
We weren’t the best of clients and the network made mistakes.’
Iomega, which had a turnover of around pounds 1.25 billion for 1997, is
planning the launch later this year of a digital film product called
Click! which it hopes will replace existing types of film used in camera
’We want to maintain our position with the trade and technical press but
raise our profile in the mass consumer market,’ said Seaman.