Iomega cuts Porter Novelli’s Euro work

Computer disk and tape manufacturer Iomega Corporation has dropped the Porter Novelli network from its pounds 1.9 million budget pan-European account following the appointment of Paul Seaman as corporate PR manager Europe.

Computer disk and tape manufacturer Iomega Corporation has dropped

the Porter Novelli network from its pounds 1.9 million budget

pan-European account following the appointment of Paul Seaman as

corporate PR manager Europe.



Bite Communications has replaced Porter Novelli as the lead European

agency, and has also won the UK account from Porter Novelli. However,

Countrywide Porter Novelli will continue to work across Benelux.

Countrywide Brussels managing director Dominic Lyle will also offer

advice on pan-European strategy.



Seaman, who is based in Geneva and reports to European communication

director Keith Allen, has appointed other agencies including Text 100 in

Germany and Prima Pagina in Italy. In France incumbent Copithorne and

Bellows faces an imminent pitch against Text 100.



Iomega will continue to use Porter Novelli at corporate level in the US

and uses Copithorne and Bellows in Asia.



Seaman said: ’A year ago we had a network imposed and it wasn’t a

success.



We weren’t the best of clients and the network made mistakes.’



Iomega, which had a turnover of around pounds 1.25 billion for 1997, is

planning the launch later this year of a digital film product called

Click! which it hopes will replace existing types of film used in camera

equipment.



’We want to maintain our position with the trade and technical press but

raise our profile in the mass consumer market,’ said Seaman.



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