Bell Pottinger Consultants has been confirmed as the PR agency for
the Diana, Princess of Wales, Memorial Fund.
The agency has been working for the fund since September, providing a
press office on a pro bono basis. The fund’s trustees decided during the
winter to review all their suppliers. The review was to take place as a
matter of course but followed criticism over the level of fees being
charged by the fund’s legal adviser, Mishcon de Reya.
’It has always been the intention of the fund to review the level at
which it is charged by all its suppliers,’ a spokeswoman said.
Bell Pottinger was retained after a competitive pitch against Charles
Barker BSMG and Edelman PR Worldwide. Bell Pottinger is now charging a
reduced rate for the work.