Unisys opts for one PR agency

US information management company Unisys is to consolidate its three PR accounts in the UK into one agency after seeing pitches from incumbent agencies Scope Ketchum, Grant Butler Coomber and Keene Communications.

US information management company Unisys is to consolidate its

three PR accounts in the UK into one agency after seeing pitches from

incumbent agencies Scope Ketchum, Grant Butler Coomber and Keene

Communications.



Fees for the combined account are likely to be between pounds 240,000

and pounds 300,000.



Scope currently handles PR for Unisys’ Computer Systems Group, GBC for

its Global Customer Services Group and Keene for its Information

Services Group.



The PR spend was divided between dedicated agencies for each group when

Unisys divisionalised its business in 1996. Prior to this Keene handled

all its UK PR. Unisys will maintain the operating structure of the three

groups. However, it is thought that it wants to appoint one agency to

deliver consistent communications messages across the divisions.



Scope Ketchum has worked for Unisys for around a year. Grant Butler

Coomber was appointed to the GCS group in November 1996 and was later

awarded the task of communicating with industry analysts. Keene has

worked in various capacities for Unisys since June 1996 when it acquired

rival hi-tech agency Bogard Communications which had Unisys as a

client.



The pitch for the consolidated account will be overseen by Unisys’ vice

president of corporate communications Europe Martin Sexton.



In recent years Unisys has made frequent changes to its UK and European

PR. Last year it hired ten agencies to work across the 16 European

countries in which it operates.



Unisys had worldwide 1996 sales of around pounds 4.25 billion. Its

biggest earner was Computer Systems with 38 per cent of total sales. It

provides information storage systems, and network servers.



Global Customer Services provides support services, hardware and

software maintenance and direct ordering services. Information Services

provides consulting, document imaging and year 2000 consultation.



Last year shareholders rejected a move by management to split Unisys

into three separate companies (manufacturing, consulting and services).



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in