US information management company Unisys is to consolidate its
three PR accounts in the UK into one agency after seeing pitches from
incumbent agencies Scope Ketchum, Grant Butler Coomber and Keene
Fees for the combined account are likely to be between pounds 240,000
and pounds 300,000.
Scope currently handles PR for Unisys’ Computer Systems Group, GBC for
its Global Customer Services Group and Keene for its Information
The PR spend was divided between dedicated agencies for each group when
Unisys divisionalised its business in 1996. Prior to this Keene handled
all its UK PR. Unisys will maintain the operating structure of the three
groups. However, it is thought that it wants to appoint one agency to
deliver consistent communications messages across the divisions.
Scope Ketchum has worked for Unisys for around a year. Grant Butler
Coomber was appointed to the GCS group in November 1996 and was later
awarded the task of communicating with industry analysts. Keene has
worked in various capacities for Unisys since June 1996 when it acquired
rival hi-tech agency Bogard Communications which had Unisys as a
The pitch for the consolidated account will be overseen by Unisys’ vice
president of corporate communications Europe Martin Sexton.
In recent years Unisys has made frequent changes to its UK and European
PR. Last year it hired ten agencies to work across the 16 European
countries in which it operates.
Unisys had worldwide 1996 sales of around pounds 4.25 billion. Its
biggest earner was Computer Systems with 38 per cent of total sales. It
provides information storage systems, and network servers.
Global Customer Services provides support services, hardware and
software maintenance and direct ordering services. Information Services
provides consulting, document imaging and year 2000 consultation.
Last year shareholders rejected a move by management to split Unisys
into three separate companies (manufacturing, consulting and services).