The House Builders Federation is creating a PR forum to help
in-house communications staff and external PR consultants retained by
its member companies fight pressures on house builders, including
threats to new houses from ’eco-terrorists’.
The federation’s 800 members, drawn from large companies such as Bovis
Homes, regional and small local companies, account for nearly 80 per
cent of all new houses built in England and Wales each year.
At their first meeting this month the federation’s PR advisers will
devise a media strategy to deal with activists, dubbed ’eco-terrorists’
by the federation, who take direct action on building sites.
The forum will meet monthly to help the industry co-ordinate its
messages on a variety of pressures affecting the housing industry. The
political battle over building new houses on green field sites is also a
The Government wants 60 per cent of new houses built over the next ten
years to be located on re-used or brown field sites.