Builders create PR forum to fight ’eco-terrorists’

The House Builders Federation is creating a PR forum to help in-house communications staff and external PR consultants retained by its member companies fight pressures on house builders, including threats to new houses from ’eco-terrorists’.

The House Builders Federation is creating a PR forum to help

in-house communications staff and external PR consultants retained by

its member companies fight pressures on house builders, including

threats to new houses from ’eco-terrorists’.



The federation’s 800 members, drawn from large companies such as Bovis

Homes, regional and small local companies, account for nearly 80 per

cent of all new houses built in England and Wales each year.



At their first meeting this month the federation’s PR advisers will

devise a media strategy to deal with activists, dubbed ’eco-terrorists’

by the federation, who take direct action on building sites.



The forum will meet monthly to help the industry co-ordinate its

messages on a variety of pressures affecting the housing industry. The

political battle over building new houses on green field sites is also a

concern.



The Government wants 60 per cent of new houses built over the next ten

years to be located on re-used or brown field sites.



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