Action 2000 puts PR out to tender

Action 2000, the DTI body formed to tackle the Millennium bug, is to put its PR account, awarded to the Quentin Bell Organisation in January, up for tender.

Action 2000, the DTI body formed to tackle the Millennium bug, is

to put its PR account, awarded to the Quentin Bell Organisation in

January, up for tender.



QBO was appointed on a short-term contract running until the end of

March (PR Week, 9 Jan), and DTI and European Union regulations state

that the account must go to open tender. QBO earned fees of over pounds

100,000 for its first four months’ work.



The contract was designed to run until the appointment of a new director

of Action 2000. Gwyneth Flower has since been installed in the

position.



However, Niki Akhurst, newly-appointed marketing director of Action

2000, said that it is not a foregone conclusion that QBO will be

reappointed: ’There is that possibility. We are looking to extend our PR

activity, utilising an agency on a broader scale.’



QBO handled the launch strategy for Action 2000 and is on a new

one-month contract which runs until the end of April. It continues to

run Action 2000’s press office.



Akhurst said that the appointed agency will be asked to focus more

squarely on communications strategy and on moving from awareness to

action through regional and national media work.



Simon Hill, campaign director for Action 2000 at QBO, said: ’We are keen

to retain the business and look forward to working with the new

team.’



Akhurst added that budget for the account would not be decided until all

costs had been calculated.



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