Action 2000, the DTI body formed to tackle the Millennium bug, is
to put its PR account, awarded to the Quentin Bell Organisation in
January, up for tender.
QBO was appointed on a short-term contract running until the end of
March (PR Week, 9 Jan), and DTI and European Union regulations state
that the account must go to open tender. QBO earned fees of over pounds
100,000 for its first four months’ work.
The contract was designed to run until the appointment of a new director
of Action 2000. Gwyneth Flower has since been installed in the
However, Niki Akhurst, newly-appointed marketing director of Action
2000, said that it is not a foregone conclusion that QBO will be
reappointed: ’There is that possibility. We are looking to extend our PR
activity, utilising an agency on a broader scale.’
QBO handled the launch strategy for Action 2000 and is on a new
one-month contract which runs until the end of April. It continues to
run Action 2000’s press office.
Akhurst said that the appointed agency will be asked to focus more
squarely on communications strategy and on moving from awareness to
action through regional and national media work.
Simon Hill, campaign director for Action 2000 at QBO, said: ’We are keen
to retain the business and look forward to working with the new
Akhurst added that budget for the account would not be decided until all
costs had been calculated.