Herald Communications has been appointed to handle media relations
for the launch of a new ITV children’s programme, Jamboree, which is
positioned as a rival to the BBC’s Teletubbies.
Produced and presented by children’s broadcaster Floella Benjamin, the
10-minute, 13-episode programme will be screened across the ITV network
from 2 June.
Herald has been brought on board by the educational production company
Knowledge Through Entertainment for an initial three-month project,
which has a pounds 10,000 budget, to promote the show to both the
broadcasting press and viewers.
Jamboree, which targets three-to-eight year olds aims to combine fun and
learning. It features the Bopkins - four puppets who help Benjamin
present the programme.