Organisers of Pride 98 considering PR agencies

The organisers of Pride 98, the annual gay festival which will take place in London this July, are considering bids from PR agencies to handle media relations in the run up to and during the festival. The festival is in its 27th year and was attended by 238,000 people last year. The organisers, Pride Events UK, are already working with marketing specialists Making Waves to attract sponsors and local and national media coverage.

The organisers of Pride 98, the annual gay festival which will take

place in London this July, are considering bids from PR agencies to

handle media relations in the run up to and during the festival. The

festival is in its 27th year and was attended by 238,000 people last

year. The organisers, Pride Events UK, are already working with

marketing specialists Making Waves to attract sponsors and local and

national media coverage.



Until an agency is appointed, Making Waves press officer Rodrigo

Maltez-Novaes will handle media relations.



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