Retail newsagent chain Forbuoys has picked Consolidated
Communications as its first PR agency, to promote its move into
convenience shopping to the retail and management media.
The chain is part of TM Group Holdings, the company created through a
management buy-out from tobacco company Gallaher. It has 648 stores
nation-wide and plans to convert 500 to convenience stores by 2002.
The stores will offer groceries, off-licence sales and late night
shopping, in direct competition to chains like Spar and Londis. ’In some
cases stores on existing sites will be converted, while others will
expand,’ explained Consolidated board director Helen Triggs. Over 100
stores have already been converted.
The chain of Forbuoys shops is predominantly based in secondary high
streets and residential areas, and many offer sub-post offices and
national lottery terminals.
It is the first time the Forbuoys chain has used a PR agency, and
Consolidated will report to the company’s joint managing director David
Keen. ’We have traditionally kept a low profile, so we were looking for
expertise to guide us in communications,’ he said.
TM Group Holdings also owns Vendepac, the vending services company, and
Mayfair, which leases cigarette vending machines.
Last year Forbuoys was tipped to float on the Stock Exchange and was
also a front runner in the race to take over John Menzies’ shops, which
was eventually won by WH Smith.