Consolidated steers Forbuoys retail shift

Retail newsagent chain Forbuoys has picked Consolidated Communications as its first PR agency, to promote its move into convenience shopping to the retail and management media.

Retail newsagent chain Forbuoys has picked Consolidated

Communications as its first PR agency, to promote its move into

convenience shopping to the retail and management media.



The chain is part of TM Group Holdings, the company created through a

management buy-out from tobacco company Gallaher. It has 648 stores

nation-wide and plans to convert 500 to convenience stores by 2002.



The stores will offer groceries, off-licence sales and late night

shopping, in direct competition to chains like Spar and Londis. ’In some

cases stores on existing sites will be converted, while others will

expand,’ explained Consolidated board director Helen Triggs. Over 100

stores have already been converted.



The chain of Forbuoys shops is predominantly based in secondary high

streets and residential areas, and many offer sub-post offices and

national lottery terminals.



It is the first time the Forbuoys chain has used a PR agency, and

Consolidated will report to the company’s joint managing director David

Keen. ’We have traditionally kept a low profile, so we were looking for

expertise to guide us in communications,’ he said.



TM Group Holdings also owns Vendepac, the vending services company, and

Mayfair, which leases cigarette vending machines.



Last year Forbuoys was tipped to float on the Stock Exchange and was

also a front runner in the race to take over John Menzies’ shops, which

was eventually won by WH Smith.



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