Shandwick has won a three-way pitch against GJW and Advocacy to
handle public affairs for the Sparsely Populated Councils Group, which
represents 50 English local councils with a population density of under
one person per hectare (PR Week 20 March). Shandwick will launch a
campaign, to be known as the Rural Services Partnership to lobby for a
change in the criteria by which Government allocates funding for service
provision to local councils, which the group believes are biased in
favour of urban areas.