West of England & North East CIPR Pride Awards: Proud achievements

PRide Award winners in West of England and North East include Target PR and Geometry PR.

Best use of photography or design (West of England)

Westonbirt Arboretum's Spring Collection 2009 - Target PR

The Forestry Commission asked Target PR to make Westonbirt Arboretum in Gloucestershire 'famous' for its spring colour. Its spectacular gardens and autumn foliage are already well-renowned. The PR team identified a natural link between fashion and the arrival of a new season - spring - at the Arboretum.

A fashion student designed a dress made of flowers, and this created an opportunity for photography that appeared in national media including The Sun and the Daily Mail.

Corporate and Business Relations (West of England)

Raising Pasta King's profile - Geometry PR

Geometry PR ran a campaign that included securing new product innovations, features and comment pieces in trade press. It entered Pasta King in awards with considerable success, positioning the business as a successful and innovative leader in the food market. This resulted in coverage in The Daily Telegraph and building a profile for Pasta King managing director Sue Davenport.

The business is now at the heart of the healthy eating debate and Davenport is regularly invited to speak at dinners and conferences.

Outstanding in-house team (West of England)

Meningitis Trust

The PR team has continued to raise the charity's profile and maintain a constant flow of media activity throughout the year, as well as reacting to stories as soon as they break, such as the Beachy Head family suicide story.

Outstanding PR consultancy (West of England)

Brandon Hill Communications

The 12-strong team at Brandon Hill Communications has achieved strong growth in the face of the recession, with turnover passing the £1m mark and a range of prestigious new clients including Business Link and UK Trade & Investment.

Outstanding in-house team (North East)

NewcastleGateshead Initiative

As the destination marketing agency for NewcastleGateshead with a remit to promote the area nationally and internationally, the team at NewcastleGateshead Initiative generated high levels of media coverage and initiated and delivered a quality coffee table book celebrating the cultural regeneration of the area.

Not for profit (North East)

Young Enterprise 'One Day' campaign - O Communications

Enterprise education provider Young Enterprise North East needed a campaign to re-ignite the commitment of the region's business community. The One Day campaign asked businesses what they could give up for one day. It could be a day of profit, a day of an employee's time to volunteer, or a day of services in kind. As a result, 72 new businesses signed up and 180 new business volunteers were recruited. Significant new corporate backing was also secured from major local organisations, including the Department for Work and Pensions and Procter & Gamble.

Best website or microsite (North East)

Fireworks and Bonfires Ruin Lives in a Flash - Tyne and Wear Fire & Rescue Service

The Tyne and Wear Fire and Rescue Service created a website to help reduce firework and bonfire injuries by 15 per cent. The site contained a list of organised displays in the area, guidelines for people holding a display, competitions, games and links to social networking sites, and bonfire and firework safety advice.

Over the bonfire period, there were no deaths and only eight injuries. There was also a 45 per cent drop in the number of fires caused by antisocial behaviour.

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