Danny Rogers: Striking a balance between print and web

You will notice a few changes to this edition of PRWeek.

Danny Rogers

We have cut some pages from the news section, but added extra space for analysis.

You will also notice (overleaf) an extra page of opinion/editorial, which rounds up some of the content and comment that appears on prweek.com/uk this week.

The changes are the next step in the evolution of the PR industry's bible, which enjoyed a major redesign last year. They reflect the fact that PRWeek is publishing an increasing amount of content online - five or six fresh stories first thing each morning, and throughout the day - plus blogs from specialist operators, exclusive video and more views from you, the industry's leading professionals.

This growth in web content - and a growing number of live events - subtly shifts the focus on our print product, which nevertheless remains the mainstay of our offering.

While we still break major, exclusive stories in the magazine, we are aware that the print title needs to offer you a weekly round-up of news, more analysis of the issues and trends behind the news and practical advice for your career.

The advantage of online is that we receive more feedback from the professionals. We can host real-time discussions and enable you to share our content more easily.

Our investment in this area is driven by the growing number of users of prweek.com, which is almost doubling every 12 months and heading towards 80,000 unique users per month.

The role of print, on the other hand, is to provide you with a reader-friendly version of the big developments in communications each week. Interestingly, our research shows us that loyalty to, and engagement with, the print product has never been stronger.

From the beginning of 2010, PRWeek will be celebrating 25 years of serving the UK PR industry. In what we hope will be a more buoyant year for the profession, there will be a raft of initiatives in which we would like you to get involved.

In today's fast-changing media landscape, there is a need to constantly evolve, so PRWeek will be commissioning extensive research to fine-tune our offering. We continue to value your views and feedback - in whatever form - on how we can best serve your professional needs.

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