Barclays banking on outsiders for retail PR

Barclays is seeking outside candidates for the post of communications director for its flagship retail financial services division, the largest of the four divisions created in its recent restructure.

Barclays is seeking outside candidates for the post of

communications director for its flagship retail financial services

division, the largest of the four divisions created in its recent

restructure.



Communications heads are already in place at the other three divisions

but headhunters are still seeking to fill the top job on the retail

side.



The retail financial services division comprises high street personal

banking in Britain and mainland Europe, regional operations in Africa

and the Caribbean, private banking and retail stockbroking.



Barclays’ restructuring, which took effect from 1 April, was designed to

transcend national boundaries by creating four global divisions. In

addition to retail financial services the divisions are corporate

banking, Barclays Capital (investment banking) and Barclays Global

Investors (institutional asset management).



Robert Jenkins is director of communications at Barclays Global

Investors, Leigh Bruce at Barclays Capital and David Lavarack at the

corporate banking division.



The director of communications at the retail financial division will be

handed a worldwide remit and report to its chief executive John

Varley.



Many UK communications staff at Barclays are still awaiting news of what

their new roles will be within the company. A Barclays spokeswoman

said: ’Some are still waiting to see what their new positions are and

who will be doing what.’



Barclays currently employs around 20 communications staff, ten of whom

will work in the retail financial services division. Nick Cobban,

formerly head of UK banking services PR, heads this team until a

director has been found. Susan Cottam, head of group PR, remains at

Barclays to run PR at group level.



The shake-up comes after Barclays sold the equities and corporate

finance part of BZW to Credit Suisse First Boston for pounds 100 million

late last year.



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