Kelly promoted to make Europe aware of Nasdaq

The Nasdaq Stock Market has appointed Maggie Kelly to the London-based position of vice president of international marketing. She takes responsibility for Nasdaq’s international public relations and communications outside the US.

The Nasdaq Stock Market has appointed Maggie Kelly to the

London-based position of vice president of international marketing. She

takes responsibility for Nasdaq’s international public relations and

communications outside the US.



Kelly’s predecessor was Ellen Taverner, who left Nasdaq to join Credit

Suisse Asset Management in March (PR Week, 23 January).



Kelly has been promoted to her new position from within the company.



She was previously director of marketing communications at Nasdaq’s

Washington DC headquarters and was responsible for communications across

the US.



Kelly will focus on building awareness of Nasdaq, a computerised

exchange, among individual investors, brokers and fund managers

primarily in the UK. However, she will also attempt to build Nasdaq’s

reputation in France, Germany and Switzerland.



She said: ’Nasdaq in the UK and Europe is at the stage it was seven

years ago in the US. It’s an interesting challenge to be starting the

task here.’



Nasdaq has a communications team of six and retains Citigate

Communications in the UK and Ogilvy PR Worldwide across other European

markets. Kelly has no plans to change this agency arrangement but may

expand her in-house team.



Nasdaq is embarking on a major PR push in Europe this year called the

European Initiative programme. It is aimed at educating European

investors in buying US stocks and will be integrated with a major

advertising campaign launched in May.



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