The Nasdaq Stock Market has appointed Maggie Kelly to the
London-based position of vice president of international marketing. She
takes responsibility for Nasdaq’s international public relations and
communications outside the US.
Kelly’s predecessor was Ellen Taverner, who left Nasdaq to join Credit
Suisse Asset Management in March (PR Week, 23 January).
Kelly has been promoted to her new position from within the company.
She was previously director of marketing communications at Nasdaq’s
Washington DC headquarters and was responsible for communications across
Kelly will focus on building awareness of Nasdaq, a computerised
exchange, among individual investors, brokers and fund managers
primarily in the UK. However, she will also attempt to build Nasdaq’s
reputation in France, Germany and Switzerland.
She said: ’Nasdaq in the UK and Europe is at the stage it was seven
years ago in the US. It’s an interesting challenge to be starting the
Nasdaq has a communications team of six and retains Citigate
Communications in the UK and Ogilvy PR Worldwide across other European
markets. Kelly has no plans to change this agency arrangement but may
expand her in-house team.
Nasdaq is embarking on a major PR push in Europe this year called the
European Initiative programme. It is aimed at educating European
investors in buying US stocks and will be integrated with a major
advertising campaign launched in May.