Healthcare: The Week in Healthcare

Trilogy chooses Pegasus.

Pegasus PR has been appointed by New Zealand's natural skincare brand Trilogy to handle its UK trade and consumer press. Pegasus will grow the Trilogy brand in the UK, as well as implementing a digital and consumer media relations campaign.

Liberation Communications has strengthened its team with the addition of Kimberley Lemon as consultant. She joins from her role as senior account manager at Athena Medical PR. She was also previously a member of the medical marketing department at LifeScan EMEA, a Johnson & Johnson Company.

Cohn & Wolfe has boosted its 35-strong healthcare practice with the hire of two new account directors, Isabelle Scali and Rikki Jones. Scali joins from Weber Shandwick in Brussels while Jones comes from Red Door Communications.

OgilvyHealthPR has hosted a recruitment event to encourage PROs to consider a career in healthcare. The event, held last week, was run with VMA Selection to dispel myths that candidates need science backgrounds, and to highlight the benefits of a career in healthcare PR.

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