Volkswagen’s public image is still travelling a somewhat bumpy
road, despite last week’s out of court settlement with General Motors,
ending a three year wrangle over allegations of VW industrial
The latest turbulence stems not from the German car manufacturer’s
bitter dispute with GM, but from Klaus Kocks, the PR chief brought in to
pour oil on the troubled waters.
During his time with VW - whose chairman is the notoriously outspoken
Ferdinand Piech - Kocks has apparently made a series of gaffes: he
warned GM against playing ’the Jewish card’; said his chief executive
looks like Hitler when he smiles and that, during full moons, one can
hear the sound of VW shredders destroying GM documents.’
Kocks, whose recruitment was (ironically) seen as an antidote to the
blunt-speaking Piech denies making the remarks and sees the brouhaha as
fallout from the VW-GM wrangle.
It’s a dirty business