Friends Provident hands retained consumer account to Cohn & Wolfe

Friends Provident, the UK's fourth biggest life insurance firm, has handed its consumer account to Cohn & Wolfe in a bid to stay front of consumers' minds.

Friends Provident head of PR: Peter Timberlake

Cohn & Wolfe won the 12 month retainer following a competitive pitch that ended Consolidated Communications’ five-year hold on the account.

The account kicks off immediately. Cohn & Wolfe will manage a proactive campaign in January that aims to maintain its position as a key player in the UK pensions and individual protection insurance markets, the two markets the company decided to specialise in following a strategic review in 2008.

Friends Provident’s head of PR Peter Timberlake said he wanted to position the firm ‘as experts in these fields by presenting thought leadership on key issues’.

Cohn & Wolfe’s MD of international corporate affairs Geoff Beattie and corporate account director Jo Swift will head up the account.

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