The country’s first investment fund specialising in football was
launched last week with Biss Lancaster handling the PR.
The agency was signed towards the end of November for a three month
pan-European project to promote Singer and Friedlander’s Football
Biss Lancaster consultant director Gordon Puckey said the agency was
targeting both serious investors and sports fans who were new to the
concept of collective investment. Former Liverpool captain Alan Hansen
is acting as a consultant to the fund.
As an open-ended investment company the fund is open to both UK and
Continental investors so PR materials were produced in seven
As well as quoted football clubs such as Manchester United in the UK,
the fund will invest in companies associated with the sport such as
stadium owners, manufacturers of merchandise and media companies.