The future of several accounts held by Derek Laud’s lobbying firm
Ludgate Laud appeared uncertain this week as negotiations to finalise
the split with parent Ludgate Communications continued.
Several clients contacted by PR Week have still to decide whether to
stay with Ludgate Laud, move to Ludgate Communications - as have Blue
Circle and National Car Parks (PR Week, 10 January) - or make other
Among those still to make a decision are telecommunications company NTL
- a client since 1994 - and the Association of Private Client Investment
Managers and Stockbrokers. The Association of Convenience Stores said it
was still using Ludgate Laud but was keeping its consultancy
arrangements under review.
Meanwhile, the Multiple Newsagent Association revealed that it is
reviewing its lobbying strategy after parting company with Ludgate Laud
The association’s executive director Neil Robinson said that he was
talking to Edelman and Politics International, but would also consider
an in-house hiring.
Ted Brassey from Ludgate Laud said the company was still ’very much a
part of Ludgate’ although negotiations over the split continue.