The Rugby Football Union (RFU), currently at loggerheads with
England’s top rugby clubs, is hunting for a director of communications
to iron out its image.
The Twickenham-based governing body is offering a salary of pounds
50,000 for the job which reports to RFU secretary Tony Hallett.
The RFU’s PR has been run by sports marketing agency Michael Humphreys
and Partners for over 10 years.
Humphreys and his team of eight have dealt with a variety of issues
including players , training and the recent bust-up over funding.
However, agency media manager Susan McMahon said that, rather than rely
on this ’as and when’ relationship with the media, the RFU now wants
someone to have ’overall control’ of its PR strategy.
’Now the RFU is going professional it needs to be run professionally,’
she said. ’There is a message to be communicated and questions to be
The job will cover all internal and external communications, is part of
a larger review of administrative functions.
Rugby Union switched to professional status in 1995. The
commercialisation of the sport has led to disputes over sponsorship and
revenue, between the RFU and English Professional Rugby Union clubs. The
two are in negotiation to agree a system of greater autonomy in
organising competitions and negotiating sponsorships.