Supermodel-fronted brand, the Fashion Cafe has appointed
entertainment PR specialist Dennis Davidson Associates to handle its
The Fashion Cafe, which will this year increase its number of
restaurants in Europe and Asia from five to 16, has been in talks with
DDA since November.
Susan Hook, international PR director for the fashion cafe - which is
backed by models Claudia Schiffer, Elle MacPherson, Naomi Campbell and
Christy Turlington - said the agency would have a more international
brief than Bridgehouse PR, which the Fashion Cafe used to handle its
October London opening.
She said that the chain had stopped working with Bridgehouse earlier
this month but declined to comment on why the relationship had ended or
whether it had been prematurely curtailed.
DDA, which has offices in New York, Los Angeles, Sydney and London will
lead the account from the UK.
Bridgehouse, meanwhile, has been hired by another themed restaurant
chain, the Motown Cafe. The agency is handling all PR and promotional
activity for the opening of the chain’s London branch, its third
The Motown Cafe chain, which has sites in New York and Las Vegas, is
themed around Motown music, and features live acts covering hits from
the black music label.