Janet Edmond, Manning Selvage and Lee’s ex-deputy managing
director, has launched a healthcare PR outfit and bagged the pounds
200,000-fee 3M pharmaceutical contract from her former employer as her
Edmond set up the Surbiton-based company, called Ethical Strategies,
after quitting her job as MS&L’s head of healthcare at the end of the
last year (PR Week, 18 October).
The company will specialise in international public relations programmes
for prescription pharmaceuticals clients and the science sector.
The 3M contract, one of MS&L’s biggest, covers campaigns for its branded
respiratory medicine and immunology products. Ethical Strategies will
also handle PR for 3M’s drug delivery systems group.
Edmond is aiming to build her agency up to around five staff by the end
of the year. She has appointed her ex-personal assistant Jo McCormick as
events manager and is now looking for a senior account handler.
Edmond left The Rowland Company and joined Manning Selvage and Lee in
1990 as director of healthcare. In 1991 she became deputy managing
Healthcare clients at the agency include Eli Lilly and Regent Hospital
The division ranked 12 in last May’s PR Week healthcare league tables
with a fee income of pounds 825,185.