The director of communications at NHS Lothian told PRWeek: ‘The world is changing and is becoming less paper-based. The CIPR has tried to promote the online space but it needs to be pushing it more.'
Stirton also said the industry organisation needs to be less London-centric in the way it communications with members.
'75 per cent of the CIPR members are located outside London,' said Stirton. ‘London is a communications hub, but it doesn't include most of the CIPR's membership. It needs to have all members' views represented.'
Stirton is standing for the presidency elect role against Paul Mylrea, communications director at the Department for International Development.
The deadline for the return of ballot papers is noon on Friday 27 November.
Click here to read each candidate's statement.
The announcement of the results will be published on the CIPR website on 01 December.