Alison Canning, the ex-Burson-Marsteller chief executive who quit
in September, has unveiled her new venture - a ’virtual’ management
Canning is running the business, named First and 42nd, from her Belsize
Park home with a phone line, computer, e-mail and Web site.
She has started work for several clients, including IDV and Inchcape,
offering ’research-based strategic consultancy’ across a range of
communications disciplines. The downstream implementation of the
company’s research and strategy work will be outsourced to suppliers
like advertising, design and PR agencies.
Canning will either negotiate with PR suppliers to distribute press
releases and organise events or set up her own agency to deal
exclusively with downstream elements.
First and 42nd’s first employee, Jane Atkin, who is joining from B-M as
director of research and planning, will also work from home.
Canning will also hire specialists in internal communications, issues
management, regulatory affairs and advertising by the end of the year
and is planning to appoint personnel in New York and Sydney.
’It would have been obvious to go and set up a Cohn and Wolfe,’ Canning
said on her new venture. ’But I’ve been there and done that.’