Diary: Beans put the wind into Text 100’s sails as it launches Joe PR

How many things can you do with a can of baked beans?

How many things can you do with a can of baked beans?

The Tories’ 1996 local election campaign was much ridiculed for its

slightly creepy photos of Brian Mawhiney standing between two piles of

baked bean tins - tins in one pile were labelled ’Liberal Democrat

half-baked beans’ and tins in the other read ’Labour has beans’.

Well hi-tech agency Text 100 have just added to the list by using a can

as the launch medium for their new consumer agency, Joe Public


Joe PR will, according to managing director Matthew Wood, be aiming to

take on agencies such as the Red Consultancy, Cohn and Wolfe and Freud


The cans are being sent to old contacts, prospective clients and the

media. The label states: ’A stimulating blend of originality, creativity

and attention to detail, with a pinch of wit thrown in for good


The company has branded its stationery with bar-codes in a bid to show

that it is mainstream. ’The idea is that a can with a bar-code

epitomises a consumer product and defines our position as a consumer

agency,’ Wood explained.

Well, if the rhetoric doesn’t whet your appetite, there’s always the


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