How many things can you do with a can of baked beans?
The Tories’ 1996 local election campaign was much ridiculed for its
slightly creepy photos of Brian Mawhiney standing between two piles of
baked bean tins - tins in one pile were labelled ’Liberal Democrat
half-baked beans’ and tins in the other read ’Labour has beans’.
Well hi-tech agency Text 100 have just added to the list by using a can
as the launch medium for their new consumer agency, Joe Public
Relations.
Joe PR will, according to managing director Matthew Wood, be aiming to
take on agencies such as the Red Consultancy, Cohn and Wolfe and Freud
Communications.
The cans are being sent to old contacts, prospective clients and the
media. The label states: ’A stimulating blend of originality, creativity
and attention to detail, with a pinch of wit thrown in for good
measure.’
The company has branded its stationery with bar-codes in a bid to show
that it is mainstream. ’The idea is that a can with a bar-code
epitomises a consumer product and defines our position as a consumer
agency,’ Wood explained.
Well, if the rhetoric doesn’t whet your appetite, there’s always the
beans.
