FOCUS: THE MIDLANDS - Benefits of a central location/As businesses based in the Midlands shift from a ’London is best’ attitude and are demanding local knowledge, it is PR agencies which are cashing in Jennifer Whitehead reports.
There is no denying that this year has been a big one for the
Midlands-the most powerful leaders in the world converged on Birmingham
for the G8 summit in May and the same month saw the attention of Europe
focused on the city again for the Eurovision Song Contest.