UK vacuum cleaner manufacturer Dyson Appliances has hired Ketchum
to launch its products in Spain. Ketchum was appointed after a
non-competitive pitch. Dyson is planning to break into the Spanish
market early next year.
Ketchum Spain chairman Tony Noel said the agency will target ’middle
class housewives and house-husbands through the consumer press’. Dyson
is already present in France, Germany, Belgium, Holland and Switzerland.
The company confirmed it has been looking for an agency but declined to
comment on the appointment.
