BORDER LINES: PARIS - Berger in the driving seat at 3i

The French arm of venture capital firm 3i has named Frederique Berger as its new head of communications. Berger replaces Lucy Hargreaves, who now works as a marketing executive at 3i’s London headquarters. Berger oversees media relations, corporate and product PR. She joins from Media System, a recruitment and internal communications consultancy owned by communication group Publicis.