BORDER LINES: MILAN - Business Press lands 3Com

Business Press has won a four-way pitch to handle PR for leading network provider 3Com in Italy. The firm previously used Edelman PR Worldwide, which repitched for the account. The brief includes relations with the media, trade associations and public institutions. Business Press MD Diego Biasi said: ’Our appointment covers the business and financial press, where we need to promote 3Com as a brand name. We will also support them on the consumer market for products like modems and palmtop computers.’