Business Press has won a four-way pitch to handle PR for leading
network provider 3Com in Italy. The firm previously used Edelman PR
Worldwide, which repitched for the account. The brief includes relations
with the media, trade associations and public institutions. Business
Press MD Diego Biasi said: ’Our appointment covers the business and
financial press, where we need to promote 3Com as a brand name. We will
also support them on the consumer market for products like modems and
palmtop computers.’
