The student accommodation search engine helps students across the UK find a place to live.
Accommodationforstudents.com is rolling out a nationwide campaign with JAMpr to boost its profile in the national, regional, student, landlord and building press, as well as within Manchester and business media.
JAMpr will also target websites, digital and social media and create a buzz with some innovative PR initiatives.
The agency has rolled out the start of the campaign in conjunction with Pot Noodle, to hand out free rations to students struggling to cope while they await their money from the Student Loans Company (SLC). The initiative followed news that 109,000 students are still awaiting their money as the SLC manually processes heavily delayed loan payments.
AFS was founded in 2000 by Simon Thompson with the strap-line: ‘Designed by students, for students'.
Thompson said of the appointment: ‘We have been working with JAMpr for our other business, Conferences-UK.org.uk, and the team has also supported me with a charitable organisation I am personally involved in, Simply4Charity.com.'