The National Association of Estate Agents (NAEA) has appointed
Warwick-based PR Support to handle its media relations and press office
The agency won the account from incumbent Stuart Hislop Editorial
Services, in a competitive four-way pitch. PR Support managing director
Jane Grant will lead the account team.
The agency will run the NAEA press office and handle all national and
trade press relations. The NAEA represents individuals in the
residential property market. The agency will also handle PR surrounding
the publication next month of a Government white paper on the
house-buying process and the issue of industry self-regulation.
The NAEA has more than 9,000 members representing 60 per cent of UK
residential estate agency offices. It is pushing for a change in
property law to give more protection to the buyer.