Hi-tech PR specialist Text 100 has moved its consumer division into
a separate company, called Joe Public Relations.
Joe Public Relations will focus exclusively on consumer PR. It has seven
clients, all of which have transferred from Text. They include men’s
magazine Maxim, telecommunications company Orange and internet bookstore
Text 100 senior account director Matthew Wood is the managing director
of the new agency which has ten staff. Wood previously worked in Text’s
consumer PR division, alongside associate director Ian Haworth, who was
consumer head. Haworth left in September to launch the London office of
Manchester-based corporate and consumer agency Staniforth PR (PR Week,
Text 100 has been handling consumer accounts for 18 months but has
decided to launch the new division as its hi-tech clients increasingly
target the consumer market.
’The work that we have been doing for clients such as Orange and Maxim,
plus our ability to generate publicity for internet-based brands in the
popular press, makes it clear that we should be competing on equal terms
in the consumer PR market,’ said Wood.
Joe Public Relations is majority-owned by Text 100 group and Wood
reports to Text 100 managing director Katie Kemp.