The Optica Clulow Group, which owns a string of opticians across
England, is reviewing its consumer and trade PR. The account is expected
to carry a six-figure fee and at least two agencies are known to be
pitching for it.
Optica is looking to run a campaign through local media and trade
press.
As well as highlighting its fashion eyewear, the company intends to
undeline its role as a healthcare provider, with an emphasis on its eye
tests.
The group’s 28 stores, under either the David Clulow or Optica brands,
are predominately based around London. The stores stock designer and
own-brand frames and contact lenses, and conduct eye tests.
Optica marketing manager Sharon Lacey said: ’The review is ongoing and
is to maintain our position in the market.’
