Gross profit from Incepta’s PR operations increased by 40 per cent
over the last year. PR activities currently account for 35 per cent of
Incepta’s turnover - the company also owns advertising and design
agencies. After the acquisition of financial PR agency Dewe Rogerson, PR
will account for half of its business. Incepta retains a 19.6 per cent
stake in Lopex, which owns the Grayling Group.