Law firm Eversheds is reviewing its national PR account, worth a
six-figure fee, as part of its ongoing drive to move from its regional
structure towards a single national unit.
The firm has invited six agencies to pitch for the account including
three-year incumbent, specialist legal PR agency Sandra Hewitt Media
Relations.
Eversheds recently decided to concentrate on its key market sectors on a
national and international level. These include commercial property, tax
and employment.
Simon Slater, director of business development for Eversheds, said: ’The
backbone of the brief is to concentrate on key services and market
sectors that lend themselves to national exposure.’
He added that there is an international element to the PR work as the
firm has six overseas offices. Eversheds grew from a Birmingham base and
now has 13 offices across the UK, including London. It also has
operations in Paris, Brussels, Moscow, Monte Carlo, Sofia and
Copenhagen. It employs 3,000 staff in the UK, making it the largest UK
firm by staff numbers.
Alongside its national PR, Eversheds employs five agencies in the
regions: Key Communications in Birmingham and Nottingham, which also
promotes its employment service nationwide; Corixa Communications in
Bristol; Principles PR in Leeds and Mary Dryden Associates in
Northumberland. It also uses Berkshire-based Setpoint to promote its
banking and finance litigation service on a national level. These
accounts are not up for repitch.
