BRUSSELS: PR to scale new heights for fish
The European Commission’s fisheries wing, Directorate-General XIV, is
looking for a PR agency to manage a Europe-wide campaign to promote the
dietary benefits of fish and seafood. Starting early next year, the 12
month project will involve organising ten events and media coverage,
focusing particularly on northern European countries which have low
levels of fish consumption. At least one event will concern the sardine.
The aim, says the commission, is to give seafood a ‘modern, festive,
healthy and positive image’. The deadline for tenders is 4 October.
ROME: Gaia spreads north with Homina
Gaia Relazioni Pubbliche has acquired a majority holding in Bologna-
based agency Homina. Both agencies will work jointly on accounts in the
north of Italy and the Emilia-Romagna region and will merge their
Bologna offices in September. Ranked tenth in PR Week’s survey of top
Italian consultancies, Gaia achieved fee income of pounds 1.1 million in
1995. ‘I think Gaia will become an even more important actor in the PR
arena, with billings of approximately pounds 1.3 million,’ said chairman
THE HAGUE: New PR Coach for Cabouchon
Cabouchon, the up-market costume jewellery firm, has dropped Shandwick
Van de Meeberg as its PR consultancy in The Netherlands after just three
months and hired Coach Productions in its place. The company declined to
comment on the split. The agency switch coincides with a shake up in
Cabouchon’s in-house PR at its London headquarters. PR co-ordinator
Samia Choudri quit last month and has been replaced by Martina Lorenzen.
The firm is still seeking an international PR manager to replace Susan
Hewlett who left in May.
MOSCOW: Inskip to drive Pepsi’s roadshow
UK agency Inskip has been hired by Pepsi International Bottlers, Pepsi’s
Russian joint venture operation, to run a two month roadshow. Beginning
in September, the roadshow will cover nine regions, including Siberia.
Inskip’s local affiliate PRP will manage the press.
STOCKHOLM: H&K cruises to Storebro win
Luxury yacht maker Storebro Royal Cruisers has hired Hill and Knowlton
to manage a corporate and product PR campaign in Sweden. The agency will
target boating magazines, business publications and the lifestyle press.
Storebro, which celebrates its fiftieth anniversary this year exports 75
per cent of its yachts abroad. H&K managing director Theo Martins said
the account may eventually roll out across Storebro’s key markets in the
UK, Germany, the Baltic states and Japan.
BRUSSELS: Ameritech set to reveal agency
Ameritech, the US telecommunications firm, is due to announce this month
which consultancy it has chosen to lead a pan-European PR campaign. Four
agencies, including Interel and Burson-Marsteller, pitched for the
business in July. Ameritech bought a 17 per cent share of Belgacom,
Belgium’s telecommunications company, in March and wants to be better
known in Europe. It intends to set up its European headquarters in
Brussels later this year.
edited by John-Pierre Joyce