The International Public Relations Association has appointed Rosemary
Graham, formerly director of communications at the Chartered Insurance
Institute, as its executive director.
Graham, who beat 125 candidates from 23 countries to land the post,
starts work next month. She will head the organisation’s secretariat,
which is being relocating from Geneva to London.
‘It’s potentially one of the most satisfying jobs in the profession, and
the chance to work on an international level is very exciting,’ said
‘The main thing is to look at the products and services our members
need,’ she said.
Graham will also seek to boost IPRA membership - which stands at around
1,100 members in 70 countries - and takes responsibility for
international conferences, beginning with the global symposium on public
relations in Bombay on November 7-9 and next year’s XIV IPRA World
Congress in Helsinki.
Other initiatives include working with IPRA committees and task forces
on issues such as quality standards, environmental communications,
professional development in central and eastern Europe and publications.
Graham has a master’s degree in PR from Stirling University and is a
former head of policy and communications at the Royal Automobile Club.
It was in this capacity that she acted as an adviser to the Number 10
Downing Street Policy Unit and the European Commission Directorates DG
VII and XI, covering transport and the environment.