Affinity Consulting has been hired by leading film, commercial and TV
laboratory and post production house, the Soho Group. The agency won the
account - which is thought to be worth around pounds 60,000 in fees -
this month after a competitive pitch. Affinity will handle business-to-
business PR, corporate positioning and international PR for the group,
which recently did film processing work for Mel Gibson’s Braveheart.