Amanda Hirst has been named as Southwark Council’s first head of
marketing and communications.
Hirst, 37, currently Reading Council head of marketing and PR, joins
Southwark on 16 September. She will lead a seven-strong team covering
PR, press and marketing and report to council chief executive Bob
At Reading Council, which she joined seven years ago as a publicity
officer, Hirst managed 30 staff, across PR, promotions, press,
marketing, desktop publishing and print.
Before joining Reading she worked for more than two years as a freelance
Hirst said that the creation of the new role followed a council
restructuring and a desire for more active local, regional and national
She said: ‘They have not done as much proactive PR as they might have
done. There is an awful lot of potential and one of my first jobs will
be to go and find what is going on.’
Reading Council has yet to announce Hirst’s successor.